Baromak, which has quickly become a strong brand in the finishing machinery sector of the Turkish woodworking machinery sector, currently operates two modern production facilities in Bursa with an annual capacity of 150 machines. The company, which achieves high production efficiency thanks to its robust supply chain network originating from the automotive industry, stands out not only for its product quality but also for its innovative approach. Baromak General Manager Onur Özbek shared his company’s vision for the future with TWM Magazine, including four new machine projects currently in development, plans for a fully equipped application center, and new organizational goals in Italy and China.

As part of Focus Interviews, we met with Baromak General Manager Onur Özbek and discussed both the Turkish woodworking machinery sector and his company’s future goals. Özbek stated that they have exported the Baromak brand to 46 different countries so far and that their goal is to establish a worldwide dealership network as soon as possible.

• How do you assess 2025 in terms of the Turkish woodworking machinery sector? What are your expectations and predictions for the coming year?

As you know, the Turkish woodworking machinery sector has long been the darling and rising star of Turkish industry with its current account surplus. However, we all know very well that this year has not been easy for our sector. In particular, collection problems, liquidity issues, and difficulties in accessing finance have weighed heavily on many companies. In addition, the 20% increase in imports this year and the decline in exports compared to previous years paint a negative picture for the sector. However, despite all these difficulties, it is encouraging that the sector will close 2025 with a current account surplus again. Looking ahead to 2026, the Turkish woodworking machinery sector will face another challenging period. The tough export competition conditions in the shadow of China, difficulties in accessing financing, and the search for new markets will be the most important challenges in 2026.

• Can you provide information about your company’s production capacity and facilities?

Our company carries out its production processes at two locations in Bursa. Our pre-production processes take place at our 5,500 square meter factory in the Çalı Industrial Zone, while our assembly and shipping processes continue at our 2,000 square meter factory in the Görükle Industrial Zone. Furthermore, thanks to our strong network of suppliers stemming from our automotive background, we are continuing on our path without any issues in terms of adapting to our planned production. Our company, which manufactures finishing machines for the woodworking industry, currently has an annual production capacity of 150 machines.

“We aim to expand our dealer network across every region of the world”

• Can you share your current efforts regarding the dealer network with us?

As Baromak, we have exported to 46 countries so far. Some of our customers are end-users, while others are our dealers. Currently, we have a total of 20 dealers in Türkiye and worldwide. Recently, we have received requests from many countries around the world to become our distributors and sell our machines, but as you can imagine, this is a very sensitive issue and we need to be selective. For this reason, we are continuing our work steadily and without rushing. We are continuing our efforts to make new agreements in countries where we do not yet have a distributor network. Our goal is to complete our distributor agreements in every region of the world and expand our sales network in the near future.

"We plan to establish a fully equipped application center”

What are your company’s future goals? Can you share your short-, medium-, and long-term goals?

At Baromak, we strive to provide the best service to all our customers. We put our machines through numerous tests before delivery and work hard to be the best. This is quickly recognized by our customers and results in referrals and sales for us. For this reason, we have exceeded our planned growth rate by approximately 50% over the last two years. Encouraged by our customers’ satisfaction and this growth, we are constantly revising our goals and raising the bar. Among our short-term plans is the production of four new machines that will make a splash in the industry. This process is currently ongoing. In addition, we plan to launch a finishing application laboratory in the near future. We plan to establish a fully equipped application center at our factory to host all our domestic and international customers, provide information about our machines, and perform sanding and painting applications on any parts they bring with them. In addition, we plan to open our Baromak Italy company, which we started working on two years ago, in 2026. Another project we are continuing to work on is to open a production facility in China to reduce our production costs, as major companies in the sector in Italy and Germany have done. To this end, we plan to acquire a company that currently manufactures in China and incorporate it into our group.

• Can you provide information about your after-sales services? What investments and efforts are you making in this regard?

The most important factor in our rapid rise to become the industry leader in Türkiye is the after-sales service we provide to our customers. We have a dedicated team solely focused on this task. We are the most ambitious company in the industry in this regard and offer our customers a near-perfect after-sales service experience. From the moment we first communicate with our customers before the sale, we analyze all their needs. We recommend the most suitable products for them, and after the sale, we ensure their satisfaction by responding to all their needs on the same day.

The industrialist’s 2026 agenda

• What do you think will be the top 5 items on the industrialist’s agenda in 2026?
• Innovation and R&D investments for product diversity and competitiveness
• Search for alternative foreign markets and domestic marketing efforts
• Minimizing production costs and controlled growth
• Keeping financial risk management under control
• Easy access to affordable financing sources